Everything is diluted, thats why its main stream, Videogames, comic books, skateboarding, punk rock, the constitution, car culture etc.
You just gotta make sure that when you put the rules out they are concrete and leave as little room as possible for other interpretation.
We are the coolest, If you want to be this, you do that, otherwise you are not this, go do something else. And everybody want to be cool. It will necer be the same when it was genuine but the idea pass through, thats called culture and when it gets too diluted something new comes along.
We all saw what happened to anime, dont let it happen again.